Communication channels are means, not ends. They exist to carry a message to a particular audience; some channels are more effective than others, but they all serve the message. Gospel ministry has always adapted to the most effective and relevant channels, from the papyrus to the printing press, to radio and television. In each of these instances, the goal was to get the gospel to as many people as possible, and the last few decades have given us almost eight times as many ways to communicate the gospel. It’s understandable to be overwhelmed by these changes or to not have the resources to take steps toward utilizing them well, but to intentionally neglect them is to devalue to gospel. To not share it is to insinuate that it’s not for all people.
The priority of a church’s communication plan/ministry/team should be something like this: to amplify what’s unique to Christ and to your local church. The world offers us many gods to serve, like success, acceptance, comfort, and security, but the gospel gives us a God who is completely other. Every church should be a buttress of truth and herald the gospel handed down once for all for the saints, but it also has secondary messages, the circumstances of that local church. These can be initiatives to get more people involved in serving, joining small groups or attending Sunday school, and the other events and seasons of that church.
We have this passion to see the local church thrive in a culture of change. This will require strong leaders, strategic communication, and adapting how the gospel is shared through new media. So, we write and create and serve. We paint pictures of what church leadership can look like in our culture; and organize the most essential elements of a school’s knowledge and expertise, so they can impact more lives through education; and we harness emerging media to make those messages go farther.
Leadership Communication – If churches and schools communicate life, it will be cultivated; when we celebrate things as organizations, those things begin to define and reinforce the culture and values of that group. We want to come alongside those who want to enhance their leadership and create plans and artifacts that do just that.
Content Strategy – School leaders are beginning to acknowledge the social media elephant in the room and are posting pictures and live videos to their pages, but not many have a coherent strategy for reaching prospective families. Sixteen Forty Six’s goal is to change that, to develop content strategies for schools that inspire parents to ask more questions and to get involved.
Video Creation – Visuals are unavoidable, and video is becoming the most craved type of visual media. Youtube reports that 1 billion hours of video is watched…daily. And that’s just on their platform. We create videos that capture life at a school or church, so digital guests feel welcomed and at home before they even interact with a single person.
For a fuller conversation, read our post on Amplified Communications.